The radio industry has changed dramatically since most of us chose broadcasting as a career.
Gordon McLendon once said, “Radio…just the word creates within me a feeling unlike any other.”
It was an almost magnetic draw…the music, news, promotions, personalities, and local connection with the audience. In recent years, however, so much of that has changed. A friend of mine does a morning show and said that when they arrive at the station, they turn on the studio lights. At the end of the shift, they turn the lights off…because nobody will be live in the studio until they return the next morning.
So, with all the changes in the radio landscape, would you choose it as a career if you were starting out now? Here is a sample of the replies.
Ken Levine No. Not a chance. And it breaks my heart to say that.
Jody Dean Yes, but I’d be smarter about how I went about it.
Martin Greenberg I wonder too… and yet you talk to a 25 year old in the business and they are just as excited as I was…just a somewhat different business.
Mike Hagerty Today’s nine weeks since I got a copy of the home game in the January iHeart layoffs. No fun. But, on balance, the 49 years leading up to that, with all its ups and downs, was one great ride. I’d do it over, but I’d have a hard time encouraging a young person to start today.
Scott Chapin Sure. so many other things to branch off into.
Marty Manning Honestly, if I were 23 years old and someone said to me come down to our radio station and do voices for us, as happened in 1970… I’m pretty sure I would say yes and just see what happens from there.
Jim Williams When I was in high school, it was all I wanted to do. So I did. Twenty-five years later I got out. Do I regret that time? Absolutely not, but I got out at the right time. If I was in high school now, I don’t think anything about radio would motivate me to become a part of it. I don’t hear the excitement now.
Al Rosen For the last few years I was at CBS Radio, I wanted to ask our interns why the hell they wanted to get into radio. Most of their friends never even LISTEN to radio.
It’s SO unlike when we all started in the business.
Ken Minyard Not really much of a business to get into.
Dave Otto I was stupid then and I’m stupid now. Answer….YES!
John Landecker Nope.
Michael Clancy Sounds just like the answers a newspaper reporter would give.
John Fox The reasons I had 45 years ago aren’t there anymore, so I doubt I’d be tempted to follow the path I did. With full 20/20 hindsight there are different areas of communications I’d consider. And if what’s left of the industry knows what’s good for itself, it’ll incorporate and become part of that to salvage and rejuvenate itself.
Greg Schulte Been at it for 47-years and still going. Radio not nearly what it was by a wide margin.
So much has changed. But I’ll say yes.
Nick Alexander We were fortunate to be there when radio mattered and cared about the community it was serving. Now it’s voice tracking, how cheap can you run a station and how many commercials can you cram in 60 minutes. I would not do it today.
George Johns Of course not. I only got into it because it was more fun than playing in a band.
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